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Phase One: Creating the visual expression

A magical meeting of souls led to a beautiful weaving of the newly birthed Crystalline Healing, a community hub and crystal shop.​

Guided by our crystal and faery allies, the visual expression, website and online shop came together easily and joyously.

While I lived near the shop, I was able to also offer photography, feng shui and healing services.

Phase Two: Building the online portals

This dual Wix and Shopify-built site has a soft, inviting, magical aesthetic, with watercolor illustrations of our dear Northwoods landscape and its' ample magical beings and beautiful photos of Crystalline's Healing shopfront in Bayfield, Wisconsin.

The sites have:

~ E-commerce through Shopify, integrated with in-store POS

~ Product photography

~ Online booking

~ Newsletter subscriptions

~ Automated emails

~ Events and classes

~ Custom font suite

~ Seamless mobile/tablet responsiveness

I train all my clients to navigate the back-end and make simple changes themselves, so text edits and photo changes can be made with ease.

Phase Three: Tangible goods

From print items... a full shop reset!

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