Phase one: Creating the visual expression
A magical meeting of souls led to a beautiful weaving of the newly birthed Crystalline Healing, a community hub and crystal shop.​
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Guided by our crystal and faery allies, the visual expression, website and online shop came together easily and joyously.
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While I lived near the shop, I was able to also offer photography, feng shui and healing services.
Phase two: Building the online portals
This dual Wix and Shopify-built site has a soft, inviting, magical aesthetic, with watercolor illustrations of our dear Northwoods landscape and its' ample magical beings and beautiful photos of Crystalline's Healing shopfront in Bayfield, Wisconsin.
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The sites have:
~ E-commerce through Shopify, integrated with in-store POS
~ Product photography
~ Online booking
~ Newsletter subscriptions
~ Automated emails
~ Events and classes
~ Custom font suite
~ Seamless mobile/tablet responsiveness
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I train all my clients to navigate the back-end and make simple changes themselves, so text edits and photo changes can be made with ease.
Shopify POS & e-commerce
Phase three: Tangible goods
from print goods...
...to a full shop reset